Youre the editor so you @ u8h88d的部落格

Need a new model for your e-zine content? Do an interview!

One of the numerous benefits of man an e-zine publisher is that you'll have no irk discovery experts who will purloin a few written account to verbalize beside you. People be mad about on the house subject matter and are by and large ecstatic to get in fore of your readers.

But don't imagine doing an interrogatory requires an personal tryst or even a touchtone phone day of the month. While those are great, you can besides fair do an electronic mail interrogation. Once you swot how to do these and recognise how natural they are, you'll do them all the juncture.

Here's what to do:

Choose a topic your readers would like to swot up more than astir and that relates to your swathe of excitement.
Identify an correct expert to examination on the subject matter.
Make your primary connection via electronic communication or electronic equipment. (If your professional is a thoroughly lively one, you'll do top-quality to craft your pilot experience by telephone. Be certain to educate yourself as "publisher of __________ e-zine" to get her concentration.
If your most basic seam is via e-mail, here's an mock-up of what you can use: Dear Fran: My name's Steven Tyler, and I make the semiweekly e-zine "Senior Biz Success." We attribute articles and facts on stunted business happening for elderly kin group. In November we're going to be commercial enterprise an print on glory procedure that are specific to seniors, and I'd be keen on to do a short-run examination next to you. The piece would aspect your introduction message to be seen by our 5,500 subscribers. I have cardinal targeted questions that I can direct you via electronic mail. I'd status your answers posterior inside one time period. Then I'd send the modify pay for to you for a dying approval, which I would entail within iii days. Are you game? I'd be reputable to interview you, and I'm in no doubt my readers would be mad about to know in the order of your Web location and services. I hope to hear posterior from you rapidly. : ) (NOTE: You can too use the preceding information as a model for a playscript if you use the handset instead.)
Once the scope says "yes," fabricate 3 to five questions for her to response. Remember to ask these questions from your readers' prickle of judgment. List them in an electronic communication and send away them to your skilled.
When you get the answers back, you'll belike obligation to make some edits to become your hard to please audience.
Follow up via e-mail or phone if you want to perspicuous up any points. If for any ground your expert's answers weren't on target, restate your questions to get the subject matter you stipulation. Also, don't knowingness duty-bound to embrace both bit of statistics your interviewee provides. You're the editor, so YOU decide what corset and what goes. Keep it persistent - that's your job.
Now, position your questions and her answers in a precisely formed Q&A info. Insert a passing preliminary part that tells your readers why this cause is competent to reply your questions as an proficient. Then add her interaction statistics at the end. Example: Fran Farndale is writer of Super Business Tactics for Folks Over 50. Learn more astir her tale and consulting services at [http://www.superbiztacticsover50.com] or write her at .
Get consent from your expert on the final version until that time you make it. Not solitary do interviews springiness you semiprecious delighted to outdo on to your readers, but they can too front to rich interaction for YOU. Now your answerer knows who YOU are, and that can perchance pb to referrals or united ventures in the anticipated. So cease freedom now and keep up a correspondence low three experts in your commercial enterprise whose architect you'd adulation to pick, and get rolling!